In the groove
Amanda Frank, Comm ’13, works in the “insanely competitive” music industry.
She’s insanely happy about it. The girl who grew up loving music now lives a life eerily in sync with some of her favorite recordings: the Mamas and the Papas 1965 release California Dreamin’, for example.
She lives in Hollywood and works in promotions at Warner Brothers Records, the recording home of Jason Derulo, Muse, The Black Keys, Red Hot Chili Peppers, Duran Duran and many, many more. “I always wanted to work for a label,” she says. “I’m passionate about helping new and heritage artists build their careers.”
Frank was bold enough to set her path early. She chose internships based on what she could learn, as well as the connections she could make. She interned at Clear Channel and learned radio-integrated marketing. She interned at Ronald McDonald House Charities and learned lessons nonprofits teach best. “I learned to be aggressive and not back down,” she says. “In life you have to ask for things. All of those experiences really prepared me for this.”
Frank focuses on WBR’s alternative and rock formats. She helps build relationships between artists and radio stations nationwide to win air time. “We keep track of spins,” she explains. “No artist gets more attention than others. Our day-to-day work can include research, writing liners and planning release parties or concerts to build excitement around an artist.”
The pace is frenzied. “You fight for your job every day,” Frank says. “I’m always on my A-game; I always know people want my job. That’s not stressful because I’m passionate about what I do.” — Joni Moths Mueller